You know a religious holiday has started when an exploitive American corporation starts its advertising campaign early.
Apparently, during an ad break in X-Factor on Sunday, Coca-Cola aired their “Holidays are Coming” Christmas advert. This led to my twitter and Facebook feeds being swamped by people claiming it was Christmas because The Coca Cola Company had given the OK.
Firstly I’d like to state that I love Christmas, it is far and away my favourite time of year but, last time I checked, it was in December.
Secondly, where the hell did the fallacy that Coca-Cola’s Christmas marketing campaign signified the start of a Christian festival? Simply trying to get my head around that one makes me feel almost as sick as when drinking the bloody stuff.
I suppose it’s not all Coca-Cola’s fault, for months now Christmas decorations and advent calendars have filled shops. Plus, you can hardly blame them for marketing their product especially if they realise that the slogan “the holidays are coming” does trigger a Pavlovian response in people to panic and stock up on more bottles of Coca-Cola than one could ever possibly consume.
Preempting the response “it’s just a bit of fun”, NO! No it isn’t, it’s mass manipulation. Yes, I understand that it’s commonplace in a capitalist society – it’s the foundation of consumerism but it doesn’t make it any less disturbing.
My real concern isn’t companies advertising their product but more that such a large proportion of people are willing to believe that a multinational corporation has the power to trigger the start of a religious holiday. Through believing this, the public give Coca-Cola the power to initiate Christmas whenever they feel like it. I expect to see their advertising campaigns start earlier and earlier every year. Why can’t Christmas remain in December? Let’s keep it special.