Tag Archives: hummingbird

SEO: 5 points – What do I mean by keyword and audience research?

In a recent blog post, I included keyword and audience research as a step in how we should approach content creation, post-(not provided). Here are a few important considerations that I think come under this umbrella. This is by no … Continue reading

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SEO: Stop relying on keywords and become thought leaders

Google’s (not provided) keyword data is changing how SEOs work. At least it should be. Ruth Burr’s recent Moz post on the subject got me thinking. We need a fundamental change to how we approach SEO and content creation. While … Continue reading

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