A month or two back Moz announced its 2013 Search Ranking Factors survey results, including a section on the future of search (pictured below). Here is my very quick take on each of the factors and a couple of broad … Continue reading
Tag Archives: hummingbird
I had a thought. It may be a controversial one and I’m not certain where I stand just yet but it’s something to ponder. We have no right to keyword data.
Much has been said and written about Hummingbird’s impact on Google SERPs. As Google moves towards becoming an “answer engine”, gauging intent and even predicting queries, it is presenting more and more information, and most importantly, answers, on its results … Continue reading
In a recent blog post, I included keyword and audience research as a step in how we should approach content creation, post-(not provided). Here are a few important considerations that I think come under this umbrella. This is by no … Continue reading
Google’s (not provided) keyword data is changing how SEOs work. At least it should be. Ruth Burr’s recent Moz post on the subject got me thinking. We need a fundamental change to how we approach SEO and content creation. While … Continue reading