Category Archives: SEO

SEO: 5 points – What do I mean by keyword and audience research?

In a recent blog post, I included keyword and audience research as a step in how we should approach content creation, post-(not provided). Here are a few important considerations that I think come under this umbrella. This is by no … Continue reading

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SEO: Stop relying on keywords and become thought leaders

Google’s (not provided) keyword data is changing how SEOs work. At least it should be. Ruth Burr’s recent Moz post on the subject got me thinking. We need a fundamental change to how we approach SEO and content creation. While … Continue reading

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SEO: Search ranking factors and Google +1

With Moz releasing its 2013 search engine ranking factors, there is inevitably a lot of talk around social metrics including the value of Google +1s. Despite studies showing correlation between search rankings and quantity of +1s, many SEOs believe that … Continue reading

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SEO: My take on Google’s (not provided) keyword data

Let me start with something that isn’t stated enough. SEOs and search engines both want to make the web a better place. SEOs want their websites to be found and play by the search engines’ rules to achieve that, well … Continue reading

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