I remember my first serious leap into copywriting for the web; contributing to blogs and writing articles. I soon learned that I needed to get to grips with the principles of something called “search engine optimisation”. As far as I … Continue reading
Category Archives: SEO
Today Matt Cutts, head of the Google webspam team, announced that the search giant is rolling out its Panda 4.0 algorithm. This algorithm is aimed at lowering the rankings of low-quality or “thin” sites and those which provide a poor … Continue reading
A month or two back Moz announced its 2013 Search Ranking Factors survey results, including a section on the future of search (pictured below). Here is my very quick take on each of the factors and a couple of broad … Continue reading
I had a thought. It may be a controversial one and I’m not certain where I stand just yet but it’s something to ponder. We have no right to keyword data.
Much has been said and written about Hummingbird’s impact on Google SERPs. As Google moves towards becoming an “answer engine”, gauging intent and even predicting queries, it is presenting more and more information, and most importantly, answers, on its results … Continue reading