The study of 380 SEO professionals highlights three important areas which best-in-class SEOs identify as being crucial to their success. These areas include:
Content – There seems to have been a move from technical focus to content focus in SEO over the last few years and we often see the leaders in this field as being the ones who are driving forward with new, fresh and exciting content ideas. It turns out, as you might expect, that successful SEOs are involved in the content creation process right from the very beginning.
Reporting – It takes more than just checking Google rankings. This is an area I sometimes struggle with (working with numerous data sets and lots of numbers makes my head hurt) but it’s something I’m determined to improve in. The most successful SEOs use data mash-ups and hidden data, and reporting drives everything they do both in strategy and in the following point.
Education & Evangelism – It takes enthusiasm and energy to be best-in-class. You can see this from the high-profile leaders in the field, often these guys are running their own businesses from start-ups. In most businesses you will require numbers (evidence of return on investment) to get people on-side. Getting people on-side increases your chance of success.
As you’d expect there are some hefty stats in the paper, of particular interest are those which demonstrate the effect of budget and headcount on success. It’s worth reading through the paper to see where you can improve. There are plenty of points to aspire to