Teaching creativity

There is a problem with how we educate children to be creative. I think back to my high school art classes and how I was taught. The idea that was allowed to perpetuate was that artists constantly search for inspiration and it was the great artists who had found it.

Later on, in art school, I learned artistic processes revolving around playing, experimenting and documenting. Even though this might seem similar to the activities you remember from high school art, the thinking behind it was very different. Continue reading

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Copywriting is a prerequisite for inbound marketing

I remember my first serious leap into copywriting for the web; contributing to blogs and writing articles. I soon learned that I needed to get to grips with the principles of something called “search engine optimisation”. As far as I could tell there were lots of complicated technical parts to do with servers, HTML and hyperlinks. In terms of copywriting there were logical steps such as including keywords in the headline and body. This made sense and I soon learnt how to write copy that search engines and, 95% of the time, users would love.  Continue reading

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Panda 4.0 and other Google algorithm changes – May 2014

Today Matt Cutts, head of the Google webspam team, announced that the search giant is rolling out its Panda 4.0 algorithm. This algorithm is aimed at lowering the rankings of low-quality or “thin” sites and those which provide a poor or untrustworthy user experience.

This particular update is supposed to be softer towards small businesses, who, it has been alleged, suffer a raw deal from Google’s algorithms.  Continue reading

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