Australia lost 3-1 to Chile in its opening game of the 2014 World Cup. The performance will be described as brave, gutsy, and full of fighting spirit. It was all those things but the room for improvement was obvious.
Many websites and publications have lists of banned words, or style guides which discourage copywriters or journalists from using certain words and phrases. I thought I’d put together my own. It’s slightly tounge-in-cheek but maybe I’ll add to it in the future. I’d love to hear words that other people try to avoid.
I remember my first serious leap into copywriting for the web; contributing to blogs and writing articles. I soon learned that I needed to get to grips with the principles of something called “search engine optimisation”. As far as I could tell there were lots of complicated technical parts to do with servers, HTML and hyperlinks. In terms of copywriting there were logical steps such as including keywords in the headline and body. This made sense and I soon learnt how to write copy that search engines and, 95% of the time, users would love. Continue reading
Today Matt Cutts, head of the Google webspam team, announced that the search giant is rolling out its Panda 4.0 algorithm. This algorithm is aimed at lowering the rankings of low-quality or “thin” sites and those which provide a poor or untrustworthy user experience.
This particular update is supposed to be softer towards small businesses, who, it has been alleged, suffer a raw deal from Google’s algorithms. Continue reading
As most marketers, particularly those working with any form of analytics, will know, numbers on their own rarely give you the whole truth.
For example, yesterday I received an email from an Australian supermarket who I’ve previously used for online shopping. The subject line was “We have something exciting to tell you”. Continue reading